Book Review: Why Should Anyone Work Here

Why Should Anyone Work Here: What it Takes to Create an Authentic Organization by Rob Goffee and Gareth Jones

I read this book a few years ago, mainly because the title sounded interesting - direct, focused, and practical. For the most part, the book was exactly that, although the practical was a little lacking.

In essence, the book says that to be someplace people want to work, the company needs six imperatives. These imperatives create an acronym of course - DREAMS. As a teaser, I'm not going to tell you what the acronym stands for - go read the book yourself.

I like all of the imperatives and they do offer some advice on how to do it and what it looks like. Where I think it misses the boat is that this isn't a company thing, this is an individual manager thing. DREAMS is difficult to impossible to achieve at the company level. Yet, an individual manager can do it.

Don't focus on changing the company at the macro level, do it one manager at a time on the micro level.

Rating: Neutral