Coaching is something that the younger generations in the workforce expect. Millennials started this trend and it continues to grow with each generation.
For at least the past 10 years in L&D and HR, I could count on getting this question at least once a month - “can you teach me how to manage this younger generation”. It was usually said in an exasperated tone where you could hear the manager thinking “damn millennials”.
This is one of my pet peeves. I’ve had to learn to pause and count to 10 when I get this question.
The current generation wants the same thing every generation wanted. The only thing that has changed is the expectation - younger generations expect it, older generations just lived with it.
The younger generations are right - these things are good and they should expect it. As a manager, you should deliver it. Not everything they think and want is right, but the idea that from day 1 in a team the manager is working to help them grow through coaching (and feedback/development) is good. They shouldn’t have to demand it because we as managers should change because it is the right thing to do.
You want results, realize they have a point. You want to fail, keep working on how to teach those younger generations to act like yours.
Considering your job as a manger is to get results and build great teams, I think you know which one I am telling you to do.