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Brian Watkins

Understanding Unintended Consequences

Unintended consequences refer to the unforeseen outcomes that arise as a result of a decision, policy, or action.

Unintended consequences can manifest in various forms and can have positive, negative, or mixed effects. They may arise due to factors such as complex systems, incomplete information, interdependencies, external influences, or the inherent limitations of human decision-making.


In the fast-paced and complex business environment, it is all too easy to focus solely on achieving immediate goals without considering the wider impact of decisions. However, failure to address potential unintended consequences can lead to detrimental effects on the organization, stakeholders, and even society at large.


To effectively manage unintended consequences, a project team must conduct risk assessment and scenario planning. This entails conducting thorough analyses of decisions, policies, and strategies to identify any potential negative impacts they may have. By incorporating these assessments into decision-making processes, a team can make more informed choices.


It's important to note that unintended consequences can occur at various levels, including individual, organizational, societal, or even global scales. They can emerge immediately or over an extended period. Understanding and managing unintended consequences requires a proactive approach, involving thorough analysis, risk assessment, scenario planning, and ongoing monitoring and adaptation.


By recognizing and addressing unintended consequences, decision-makers can refine their strategies, anticipate potential risks, and minimize the negative impacts while maximizing the positive outcomes of their decisions.


It is not possible to consider every potential scenario. However, through careful analysis, negative unintended consequences can be avoided.


For example, universities realized that their admission process had flaws that made fair selection of students difficult. One part of that was standardized testing, which were shown to be unfair towards poor and minority communities. The solution was to simply stop using these standardized test scores in admissions decisions. However, these same universities didn’t think through how it would impact admission. Without those scores, no matter how flawed, admissions offices were left with less information on which to make a decision. This led them to weigh other factors more heavily, which did nothing to solve the biased admission process. In fact, it may have decreased the odds of some minority groups to be considered for admission.


If they would have done significant scenario planning, they could have seen this and then come up with suggestions for how admissions offices should add other criteria that would reduce the bias appropriately.


As a manager, you need to ask “what will happen if we make this decision?” and play out that scenario as far as you can. Ask questions like “what bad thing could happen”, “what things are impacted”, and “will this benefit any one group more than others”.

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