In order to help your team succeed, you need to communicate their work to you peers and bosses. A common mistake that managers make is in communicating these messages poorly. The key - as it is in all communication - is understanding your audience.
Some of your audience will want data and hard facts, others will want stories. It is your job to know which method will work best and to deliver the message using that method.
This may mean creating different messages, but it increases the effectiveness exponentially.