Basecamp Mess

I am always interested in company news - things that worked well and things that didn't. The case studies they provide are a great way to test my behaviors and beliefs.

Basecamp tried to install the Magic Portal I often talk about - the front door at work where once you enter everything in the outside world disappears.

It backfired horribly (as could be expected). Many employees flat out quit, including some high-level executives. The company got horrible press and is reeling right now. Things are still in flux, so it will be interesting to see how they play out in the next few weeks and months.

At first glance, it was a horrible mistake by management. First, to think they could implement the magic portal is always silly. Second, to do so after some issues came to light comes across as scared and trying to hide something bigger. It is an incredibly defensive act that will hurt relationships with employees for years to come.

I'll be interested to see what happens, but I don't think it will be good. Best case scenario, the executives rescind their policy and own the mistake, but the damage is already done. Worst case scenario, the company continues down this path and ends up destroying themselves within 24 months.