The right answer is this: everyone leaves for their own reason. Great managers know the real reason because they've built a complete and honest relationship.
The wrong answer is that people leave for money. If you believe that is the reason for any more than a small percentage, you don't understand people.
An interesting article in Fast Company discussed the reasons people leave based on 5000 interviews. No surprise, money isn't one of the most common 9 reasons.
Read through the reasons. What you find is that is has to do with people, relationships, and how the company and people made the individual feel.
Stop focusing on branding and imaging and strategies. Start focusing on people.
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