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Brian Watkins

Engagement Declines in 2022

For the first time in a decade, the number of engaged workers declined in 2021 to 34% (Gallup). The fact that it dropped by 2% isn't the big news. The big news is that after measuring engagement, understanding its importance, and knowing how to make it better, we still can't get out of the 30% range!

Even more disappointing is the fact that I am not surprised. It is about time that employees realize that most organizations don't really care about engagement. It is the thing that is said in the employee meetings and written on the posters hanging in the conference room. They don't mean it.

It's like the person who can lose weight, knows all the nutritional and exercise guidelines, and all the health benefits, but still gorges on cheeseburgers and fries. But always says "I'm trying to lose weight; being healthy is very important to me."

If something is important, you do the actions not just say the words.

Just like organizations say development is important. Yet they don't provide time or money for training.

Just like organizations say people are the most valuable asset. Yet they don't reward them appropriately.

Just like organizations tell you they are about diversity and equality. Yet they don't make any concrete steps towards making a difference.

Stop listening to what companies say about engagement. Pay attention to what they do. In fact, I suggest this question be asked of all current and prospective employers: "what is your engagement score, how do you measure it, how has it changed in the last 10 years, and what active steps does management take to impact engagement scores?"

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